Turning Conflict into Coexistence

Communication strategies used to promote Human Wildlife Coexistence in different geographical and social contexts.


We believe in our ability to change and to adapt.

We all share the same goal:
To build a future where human wildlife coexistence is possible and desirable.

To do this we can share our knowledge for a global commitment.



In 2019 PAMS Foundation launched a new project dedicated to the use of communication to promote human wildlife coexistence.

‘Turning Conflict into Coexistence’ is a collaborative project, which aims to enhance and promote the experiences of those who works in the field of human wildlife interaction and want to share their knowledge to help the work of others, in order to carry out more effective communication actions and help local community and wildlife to coexist.


Although communication is considered one of the important tools to promote coexistence, often the  resources or staff available for the development of these actions are not adequate and communication fails its objectives.

‘Turning conflict into coexistence’ aims to share PAMS experience and bring together a knowledge base and examples of communication actions developed in different geographical and social contexts to provide conflict workers with a good basis of examples and experiences to help develop effective communication actions. At the same time, it promotes an exchange of cultural knowledge that can be useful, beyond local borders, to create effective messages in promoting human wildlife coexistence.


How many times have you wanted to develop a communication action for your project but not know where to start? How many times have you tried to look for examples without finding the right one and wasting a lot of time – which means a lot of resources – in doing so?

‘Turning conflict into coexistence’ aim to collect the different communication techniques used in the conflict and classify them according to the mode of intervention, the species, the geographical, demographic, social and cultural context to share experience contributing to make communication an effective tool for coexistence. 

The project aim to build a space where to gather examples and experiences as long as you want to share your successes/failures, give your communication advice or ask for it. The projects intends to create a space where you can tell stories of human wildlife interaction that can serve as an example, as education or to create awareness.



To create reference

The project aim set up an archive of experiences and examples of communication actions to develop a tool useful to all those working in the field of human wildlife interaction using also communication as an effective tool to support the techniques of promoting human wildlife coexistence. Different communication materials, scientific papers and grey literature will be collected and organized in an open access archive aimed to facilitate the development of new, more efficient actions in order to facilitate coexistence.

To share knowledge

The outputs of the project are designed to provide a basis for sharing knowledge, but also a platform to promote interaction and discussion between citizens and experts.

To create awareness

This project will develop its own communication strategy aimed at sensitizing local communities, NGO’s and governmental institutions on the issue of HWC in order to raise awareness, promote more conscious choices both by local communities and governments.



The creation of an open database of scientific works and grey literature will be useful to all those involved in conflict mitigation, in particular regarding the aspect of communication. The activities will be classified according to social and geographical context, species subject to conflict, type of technique (technology, participatory projects, videos, guidelines, films etc.). The open database has been though to become a useful tool for developing of new, more efficient communication activities. The archive will be hosted in a website dedicated to ‘communicationg interaction’ a spece though to share stories about human wildlife interaction.


How to build an effective message? On which factors make the focus and on which audience to make the change in attitudes in terms of human wildlife interaction possible? What is the better channel to deliver a message?

Based on PAMS’ experience in the field of communication and community relations, and on examples provided globally, best practices will be provided to help in structuring effective messages aimed to overcome barriers promoting human wildlife coexistence.


The human/wildlife conflict is an emerging problem at global level. It is a consequence of the population growth, the expansion of urban centres, with the consequent incorporation of areas of high naturalness and, locally, of the success of conservation projects. Coexistence will increasingly become a key word, with a strong impact on both human societies, natural environments and wildlife, both in the periphery of urbanized areas, in rural areas, in and around protected and connectivity areas. Coexistence will soon become a necessary condition for wildlife conservation, so it is necessary to identify the best practices that make it possible. There are different conflict mitigation techniques that vary according to geographical, social and species contexts. Communication is certainly one of the most important techniques for getting to know the conflict, understanding it, feeling involved, managing it, making it part of everyday life and changing behavior to promote coexistence and to ensure safety and social well-being.

In recent years PAMS has therefore undertaken a series of actions aimed at resolving or mitigating the conflict, accumulating considerable experience and recognizing the importance, in addition to techniques aimed at avoiding direct conflict, of actions of behavior change communication that help to create the basis for a better long-term coexistence between human and wildlife. The accumulated experience and the need for effective and shared actions between NGOs and authorities working in the field of conflict mitigation, now deserves to be organized and shared as effectively as possible, so as to form a basis for concerted discussion.

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