Communication strategies used to promote Human Wildlife Coexistence in different geographical and social contexts.
We believe in our ability to change and to adapt.
We all share the same goal:
To build a future where human wildlife coexistence is possible and desirable.
To do this we can share our knowledge to increase global commitment.
In 2019, PAMS Foundation launched a new project dedicated to the use of communication to promote human wildlife coexistence.
‘Turning Conflict into Coexistence’ is a collaborative project which aims to enhance and promote the experiences of those who work in the field of human wildlife interaction and want to share their knowledge to help the work of others in order to carry out more effective communication actions and help local communities and wildlife to coexist.
Although communication is considered an important tool to promote coexistence, often the resources or staff available for the development of these actions are not adequate and communication fails its objectives.
‘Turning Conflict into Coexistence’ aims to share PAMS Foundation’s experience and bring together a knowledge base and examples of communication actions developed in different geographical and social contexts to provide human wildlife experts and stakeholders with a good basis of examples and experiences to help develop effective communication actions and strategies. At the same time, it promotes an exchange of cultural knowledge that can be useful, beyond local borders, to create effective messages in promoting human wildlife coexistence.
How many times have you wanted to develop a communication action for your project but didn’t know where to start? How many times have you tried to look for examples without finding the right one and wasting a lot of time – which means a lot of resources – in doing so?
‘Turning Conflict into Coexistence’ aims to collect different communication techniques used by various stakeholders and classify them according to mode of intervention, species, and geographical, demographic, social and cultural contexts to share different experiences contributing to making communication an effective tool for coexistence.
The project aims to build a space where stakeholders can share their successes and failures, and give their communication advice or ask for it. It will also be a forum where you can tell stories of human wildlife interactions that can serve as examples for others, for education or simply to create awareness.
To create reference
The project aim is to set up an archive of experiences and examples of communication actions to develop useful tools for all those working in the field of human wildlife interaction. Different communication materials, scientific papers and grey literature will be collected and organized in an open access archive aimed to facilitate the development of new, more efficient communication actions in order to facilitate coexistence.
To share knowledge
The outputs of the project are designed to provide a basis for sharing knowledge, but also a platform to promote interaction and discussion between citizens and experts.
To create awareness
This project will develop its own communication strategy aimed at sensitizing local communities, NGOs, and governmental institutions on the issue of human wildlife coexistence in order to raise awareness and promote more conscious choices both by local communities and governments.
The creation of an open database of scientific works and grey literature will be useful to all those involved in conflict mitigation, in particular regarding the aspect of communication. The activities will be classified according to social and geographical context, species subject to conflict, type of technique (technology, participatory projects, videos, guidelines, etc.). The open database aims to become a useful tool for developing new, more efficient communication activities. The archive will be hosted in a website dedicated to ‘communication interaction’ a space to share stories about human wildlife interaction.
How do you build an effective message? What should be the focus? Which audience should you target? And what’s the best medium to deliver your message? We’ll create a set of best practice guidelines based on PAMS Foundation’s extensive experience in the field of communication and community relations, as well as examples from other experts around the world. These guidelines will help other organizations structure effective messaging aimed at overcoming barriers in promoting human wildlife coexistence.
HUMAN WILDLIFE INTERACTION
Human wildlife conflict is an emerging problem at global level. It is a consequence of human population growth, expansion of urban centres into wildlife habitats, and even the success of conservation projects. As we move in this direction, coexistence will increasingly become a keyword, crucial to both human societies and natural environments and wildlife on the periphery of urbanized areas, rural communities and around protected and connectivity areas. Coexistence will soon become a necessary condition for wildlife conservation, so it is necessary to identify the best practices that make it possible. There are different conflict mitigation techniques that vary according to geographical, social and species contexts. Communication is certainly one of the most important techniques for identifying conflict, understanding it, getting people involved in it, managing it, making it part of everyday life and changing behaviors to promote coexistence and to ensure the safety and social wellbeing of all.
In recent years, PAMS has therefore undertaken a series of actions aimed at resolving or mitigating human wildlife conflict. We’ve accumulated a considerable experience and recognizing the importance of avoiding direct conflict, in addition to techniques aimed at creating behavior changes within communities that are the bases for long term coexistence between humans and wildlife. The accumulated experience and the need for effective and shared actions between NGOs and authorities working in the field of conflict mitigation now deserves to be organized and shared as effectively as possible, so as to form a basis for concerted discussion.
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